2SQUARE PROFESSIONAL

2SQUARE PROFESSIONAL

The brand chosen by professional

Get 25% OFF your first order

Get 25% OFF your first order

MY10 EXPRESS

MY10 EXPRESS

THE HYBRID PERMANENT COLOR SYSTEM

THE HYBRID PERMANENT COLOR SYSTEM

Professional perfomance. Mastered in 10 Minutes.

Professional perfomance. Mastered in 10 Minutes.

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+2000 professionals increased

their revenue with us

+2000 professionals increased

their revenue with us

ITALIAN MASTERY
MODERN EXECUTION
ZERO COMPROMISE

The new standard for High-speed salon results.

1 tube.
3 services.

A Hybrid Permanent Color System formulated with Nano Smart Pigment and 2SQUARE 3-PLEX Technology.

Achieve absolute structural integrity and 100% grey coverage without the wait.

Download color chart

ITALIAN MASTERY
MODERN EXECUTION
ZERO COMPROMISE

The new standard for High-speed salon results.

1 tube.
3 services.

A Hybrid Permanent Color System formulated with Nano Smart Pigment and 2SQUARE 3-PLEX Technology.

Achieve absolute structural integrity and 100% grey coverage without the wait.

Download color chart

ITALIAN MASTERY. MODERN EXECUTION.
ZERO COMPROMISE.

The new standard for High-speed salon results.

1 tube.
3 services.

A Hybrid Permanent Color System formulated with Nano Smart Pigment and 2SQUARE 3-PLEX Technology.

Achieve absolute structural integrity and 100% grey coverage without the wait.

Download color chart

THE PHILOSOPHY

THE PHILOSOPHY

Precision Control.
No Over-Pigmentation.

Precision Control.
No Over-Pigmentation.

The trade-off is over. You no longer have to fear "progressive darkening" to get speed.

MY10 is built with Nano Smart Pigment Technology.


This Hybrid formula is engineered at the molecular level to stabilize once the target level is reached. No "blacking out," no chromatic guessing games, and zero harsh lines of demarcation. You get exactly what you formulated for, every single time.

The trade-off is over. You no longer have to fear "progressive darkening" to get speed.

MY10 is built with Nano Smart Pigment Technology.


This Hybrid formula is engineered at the molecular level to stabilize once the target level is reached. No "blacking out," no chromatic guessing games, and zero harsh lines of demarcation. You get exactly what you formulated for, every single time.

THE PHILOSOPHY

Precision Control.
No Over-Pigmentation.

The trade-off is over. You no longer have to fear "progressive darkening" to get speed.

MY10 is built with Nano Smart Pigment Technology.


This Hybrid formula is engineered at the molecular level to stabilize once the target level is reached. No "blacking out," no chromatic guessing games, and zero harsh lines of demarcation. You get exactly what you formulated for, every single time.

Access the product

THE SYSTEM

THE SYSTEM

One Formula. Three Professional Protocols.

1 formula. 3 protocols.


A single tube.

Activated by choice.

The power of a Hybrid System: One tube, three ways to work.

THE EXPRESS PERMANENT

THE EXPRESS PERMANENT

Mix 1:1 with Cream Developer

100% Grey Coverage in 10–15 Minutes


MY10 Express bypasses the slow traditional oxidation process.


Instant Cortex Penetration: Nano Smart Pigments are sized for immediate absorption into stubborn, resistant, and "wire-grey" hair.


Targeted Pigment Saturation: Concentrated color that locks into the fiber in half the time of standard permanent color.

Mix 1:1 with Cream Developer

100% Grey Coverage in 10–15 Minutes


MY10 Express bypasses the slow traditional oxidation process.


Instant Cortex Penetration: Nano Smart Pigments are sized for immediate absorption into stubborn, resistant, and "wire-grey" hair.


Targeted Pigment Saturation: Concentrated color that locks into the fiber in half the time of standard permanent color.

THE DEMI-ALKALINE

THE DEMI-ALKALINE

Mix 1:1 with Demi Gloss Activator

5–15 Minutes


Deposit and Depth.


A true Hybrid shift. Perfect for shadow roots or refreshing mid-lengths. Adds rich tone and dimension without shifting the natural base.

Mix 1:1 with Demi Gloss Activator

5–15 Minutes


Deposit and Depth.


A true Hybrid shift. Perfect for shadow roots or refreshing mid-lengths. Adds rich tone and dimension without shifting the natural base.

THE ACID GLOSS

THE ACID GLOSS

Mix 1:2 with Liquify Activator

5–15 Minutes


Glass-like Shine.


The Hybrid formula transforms into an acidic pH glaze, sealing the cuticle and restoring manageability post-lightening.

Mix 1:2 with Liquify Activator

5–15 Minutes


Glass-like Shine.


The Hybrid formula transforms into an acidic pH glaze, sealing the cuticle and restoring manageability post-lightening.

THE EXPRESS PERMANENT

Mix 1:1 with Cream Developer

100% Grey Coverage in 10–15 Minutes


MY10 Express bypasses the slow traditional oxidation process.


Instant Cortex Penetration: Nano Smart Pigments are sized for immediate absorption into stubborn, resistant, and "wire-grey" hair.


Targeted Pigment Saturation: Concentrated color that locks into the fiber in half the time of standard permanent color.

THE DEMI-ALKALINE

Mix 1:1 with Demi Gloss Activator

5–15 Minutes


Deposit and Depth.


A true Hybrid shift. Perfect for shadow roots or refreshing mid-lengths. Adds rich tone and dimension without shifting the natural base.

THE ACID GLOSS

Mix 1:2 with Liquify Activator

5–15 Minutes


Glass-like Shine.


The Hybrid formula transforms into an acidic pH glaze, sealing the cuticle and restoring manageability post-lightening.

THE SCIENCE

THE SCIENCE

THE SCIENCE

3-PLEX Technology
Built-in Bond Protection

3-PLEX Technology
Built-in Bond Protection

We don’t repair damage. We prevent it.

At the core of every tube is our proprietary 3-PLEX System, a bio-identical complex of Arginine, Serine, and Threonine. These amino acids work during oxidation to reinforce the internal hair structure. Hair that feels denser and stronger after the service than before.

We don’t repair damage.
We prevent it.

At the core of every tube is our proprietary 3-PLEX System, a bio-identical complex of Arginine, Serine, and Threonine. These amino acids work during oxidation to reinforce the internal hair structure. Hair that feels denser and stronger after the service than before.

THE INGREDIENTS

Clean Chemistry.

Hyaluronic Acid
Deep cellular hydration

Niacinamide (Vitamin B3)
Scalp barrier support

Macadamia Extract
Cuticle smoothing and reflection

Made in Italy.
Vegan. Cruelty-Free.

THE INGREDIENTS

THE INGREDIENTS

Clean Chemistry.

Hyaluronic Acid
Deep cellular hydration

Niacinamide (Vitamin B3)
Scalp barrier support

Macadamia Extract
Cuticle smoothing and reflection

Made in Italy.
Vegan. Cruelty-Free.

57

Intermixable Shades

57

Intermixable
Shades

65%

Inventory Reduction

65%

Inventory
Reduction

30%

Increase
income

30%

Increase
income

THE EFFICIENCY

THE EFFICIENCY

THE EFFICIENCY

Luxury is time reclaimed.

Time is the only asset you cannot replenish.

MY10 allows you to service more clients with less inventory. By replacing three separate lines (Permanent, Demi, Gloss) with one intermixable system, you reclaim your shelf space and your schedule.

FAQ

FAQ

Technical Details.

 How does MY10 achieve 100% grey coverage in only 10 minutes ?

La réservation se fait exclusivement via WhatsApp. Il vous suffit de nous contacter par message afin de vérifier la disponibilité et recevoir les informations de paiement.

Does the 10-minute speed require high ammonia ?

La réservation est confirmée uniquement après réception du règlement complet. Le paiement s’effectue par virement bancaire. Sans règlement, la place ne peut pas être garantie.

Will the color continue to darken if I leave it on past 10 minutes?

La réservation est confirmée uniquement après réception du règlement complet. Le paiement s’effectue par virement bancaire. Sans règlement, la place ne peut pas être garantie.

What makes this a "Hybrid" system ?

La réservation est confirmée uniquement après réception du règlement complet. Le paiement s’effectue par virement bancaire. Sans règlement, la place ne peut pas être garantie.

FOR PROFESSIONAL ONLY

FOR PROFESSIONAL ONLY

ACCESS THE PRODUCT

ACCESS THE PRODUCT

Fill the form, receive 25% off you first order and access

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Fill the form, receive 25% off your first order and access our private professional store

2SQUARE PROFESSIONAL

The Science of Italian Hair.

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